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обложка книги Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History

20-02-2018

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Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History

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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service,...

обложка книги Steal These Ideas!. Marketing Secrets That Will Make You a Star

20-02-2018

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Steal These Ideas!. Marketing Secrets That Will Make You a Star

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Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaig...

27-12-2017

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зарубежная деловая литература

Steal These Ideas!. Marketing Secrets That Will Make You a Star

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The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer...

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