Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of...
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of...
25 декабря 1925 года
родился (одна из вероятных дат рождения) Хуан Карлос Кастанеда (Juan Carlos Castaneda), американский писатель и мистик (умер в 1998г.).