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Книги автора David A. Aaker

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Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of bei…
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Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of bei…
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of bei…
киберпанк, научная фантастика, пьесы и драматургия, заговоры, искусственный интеллект, нуар, серьезное чтение, пьесы, драматургия
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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the co…
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the co…
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